The brief that we had from Foxtel was the exact same brief they sent out to their agencies. “The feedback we get from clients is usually absolute amazement. These students are as yet untarnished by the industry and they’ve just cemented all their learning, so their recommendations are always very pure to the client and the client is always utterly amazed at the standard and the professionalism of the students’ work. Some of these campaigns are actually going to market.”
“Sometimes you wish it was easier, but Anne focuses strongly on the process – first it’s research, then insights. At other universities, they may just skip to the pretty, creative part and they forget the really pivotal research and proper thinking behind ideas that make them substantial and credible. That’s testament to the academic rigour here at CSU."
Kajulu Red took out the Big Idea competition on 31 October, the 11th time CSU has taken out the Big Idea challenge in 14 years. For Anne, this consistent award winning record is testament to the singular focus and dedication to preparing students for industry. “Kajulu gives our students an advantage over every other university, because it provides authentic learning. “It’s learning within the environment of an agency, as it would be in the industry, and our students are therefore highly sought after when they leave here because they have that practical, hands-on experience. “Students experience that throughout their course but particularly in Kajulu. Following this year’s Big Idea, the students all said, ‘This has just been the most amazing year. We have learned so much working in Kajulu’.” CSU’s courses are among a select few in Australia to be accredited by the International Advertising Association (IAA). Successful completion of these courses entitles students to the internationally recognised IAA Diploma in Marketing Communications along with their CSU degree. For more information about studying advertising or other Communications and Creative Industries courses, visit: csu.edu.au/courses/communication-creativeindustries
Set up for success
If students are not working on a client brief like the one supplied by Foxtel, they are competing in the annual International Advertising Association’s (IAA) Big Idea challenge. Late last year, two teams from CSU (Kajulu Red and Kajulu Blue), one from University of Technology Sydney, one from Academy of Design Australia in Victoria and one from University of Canberra made the final round of the challenge. Each team had to develop an integrated marketing plan for a not-for-profit organisation, United Way Australia, to raise funds from high net worth individuals. The presentations were judged by the client and an esteemed panel of industry executives. Kajulu Blue team member Harry Madigan had nothing but positive things to say about his experiences. “It’s been incredible. Kajulu has really introduced us to the practical side of advertising. “We started on a really comprehensive subject called Advertising 317, which is quite a complex subject about strategy in advertising, which really set us up for our the Big Idea competition. “In the first semester, we worked on an integrated marketing plan for the CSU Bachelor of Laws and we all wanted to impress Anne to be selected as part of the Big Idea teams. “I think the opportunity and experience here at CSU is unrivalled. I have friends who do communications at other universities and they hear about us doing Brief of the Week in second year, where we stand up every week and present a pitch. They’ve got no experience as far as these practical components, I think because they don’t have access to the facilities we do or the curriculum so focused on the practical.” Harry added that being part of Kajulu has really pushed him out of his comfort zone. “It’s quite an interesting experience. As much as the expertise of all the lecturers is available to us, we’re pretty much given a free run in any area we want to develop, and that’s where we benefit.