Authentic learning the key to success
Final-year advertising students benefit from working with real world clients at on campus marketing communications agency, Kajulu.
SU is well known for creating opportunities for students to get real-world experiences and it doesn’t get much more ‘real world’ than at Kajulu Communications, CSU’s internationally awarded on-campus marketing communications agency. The word Kajulu is a Wiradjuri word which means ‘to look ahead’. Since its inception Kajulu has become a model for innovative teaching and learning strategies, replicating a real advertising agency in every way. As Advertising Lecturer Anne Llewellynn explained, final-year students work almost exclusively in this agency environment, in effect completing a full year’s practical internship while still at university. “Students spend their last year working in Kajulu, as one would an agency, taking a live client brief. In the first session, they learn the steps as they work
through their client brief and present their strategic recommendations to their client at the end of the session. In their capstone subject (in Session Two) they develop and present an industry-standard integrated marketing communications full campaign to the client. “We have a little dedicated building on the Bathurst Campus and they can come and go as they would in an agency, working in teams in that authentic environment. “Working as CEO of the agency, I approach the clients and mentor the student through their capstone subject. “We get some high profile clients, including Telstra, Jim Beam, and the Australian School of Management. This year we had Foxtel which was pretty exciting.